SINGAPORE, Sept. 7, 2023 /PRNewswire/ — Fore Coﬀee, the herald of Indonesian coﬀee culture, is proud to announce its highly anticipated entry into the Singaporean coﬀee scene – launching its ﬁrst store in Singapore on November 9th, 2023, at Bugis Junction. With a journey spanning over ﬁve years of unwavering commitment to excellence, Fore Coﬀee has risen to prominence as a prominent player in Indonesia’s coﬀee landscape, boasting an impressive network of 150 stores across the nation by September 2023.
Fore Coﬀee, as the torchbearer of Indonesian coﬀee culture in Singapore, oﬀers not just a cup of coﬀee, but a gateway to an inspiring everyday life. Founded in 2018, Fore Coﬀee has emerged as a powerhouse in Indonesia’s coﬀee industry, marked by its dedication to quality and innovation. The brand’s success lies in its adept use of cutting-edge technology, from tools to its mobile app, combined with skillful bean blending techniques.
With a resolute commitment to sourcing highly curated coﬀee beans directly from Indonesian farmers in regions like Aceh Gayo, Toraja, West Java, and Bali, Fore Coﬀee’s beans undergo a meticulous roasting and preparation process before being expertly crafted by their baristas. This commitment to authenticity extends to their signature coﬀee blends that promise to redeﬁne Singapore’s coﬀee culture in the ‘Indonesian way.’
Fore Coﬀee’s narrative is one of craftsmanship, tradition, and community spirit. With a reverence for Indonesian soil, the brand meticulously curates exceptional coﬀee beans that honour the ﬂavours unique to each region. This journey embodies sustainability and supports local farming communities. The brand’s skilled baristas harness the potential of Indonesian coﬀee beans to craft ﬂavours that are truly unique. Every cup reﬂects a commitment to excellence, sustainability, and elevating the coﬀee experience to an art form.
Fore Coﬀee’s business journey has been marked by proﬁtability since 2021 in Indonesia, even amidst pandemic challenges. The brand has successfully expanded into tier 2 and tier 3 cities, showcasing resilience and adaptability. Backed by an impressive funding from renowned investors including East Ventures, SMDV, Pavilion Capital, Agaeti Venture Capital, Insignia Ventures Partners, and several angel investors, Fore Coﬀee’s growth is fueled by its exceptional performance.
Vico Lomar, Co-Founder & CEO, Fore Coﬀee said, “Fore Coﬀee’s brand positioning and menu reﬂect its role as an ambassador of Indonesian coﬀee culture in Singapore. The brand’s signature coﬀee blends, crafted with a deep understanding of the discerning Singaporean palate, redeﬁne the local coﬀee landscape through an Indonesian lens.”
The Singaporean coﬀee market presents a compelling opportunity for Fore Coﬀee’s entry. According to research conducted in June 2023 in collaboration with Redseer, a strategy consultant, the Singapore coﬀee market is projected to grow at a CAGR of 5%, reaching 1,286 USD million by 2027. Singaporeans’ strong aﬃnity for coﬀee, averaging 6-7 cups per week, aligns perfectly with Fore Coﬀee’s mission. The brand recognizes the mature coﬀee market in Singapore, combined with a love for Indonesian beans, particularly Arabica. With an understanding of local preferences and a commitment to innovation, Fore Coﬀee is poised to ﬂourish in Singapore’s coﬀee landscape.
Fore Coﬀee’s expansion into Singapore is centred around its exceptional signature beverages. From the beloved Gula Aren Latte to the Pandan Latte and innovative Butterscotch Sea-Salt Latte, these creations are meticulously curated to resonate with local preferences.
Drawing insights from Flavor Group Discussions (FGDs), Fore Coﬀee is tailoring a selection of 16 key SKUs to capture the essence of Singaporean coﬀee culture. By adhering to local nutritions preferences, Fore Coﬀee empowers individuals to enjoy their drinks consciously, promoting healthier individual choices with varying sugar levels and diary options. Fore Coﬀee’s irresistible coﬀee oﬀerings start at just S$4.50, ensuring aﬀordability and accessibility for coﬀee enthusiasts across Singapore.
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About Fore Coﬀee
Established in 2018, Fore Coffee is on a mission to craft exceptional coffee experiences for everyone. Our name draws from “forest,” symbolising rapid growth and vibrancy towards our surroundings. Through advanced tech, we create perfect blends from 100% high-quality Arabica beans, directly sourced and meticulously roasted locally. Amid life’s hustle, Fore Coffee offers solace, inviting you to savour a better cup of coffee and rediscover what truly matters, encapsulated in our ‘Grind the Essentials’ tagline.